“The future of retail is the integration of Internet and digital services with the retail network.”
The average professional receives around 100 emails every day. To manage this high volume, people are moving through their inboxes quickly, looking only for the information they need and deleting anything that seems irrelevant. Producing great e-shots or newsletters that consistently increase the profile and drive awareness requires a compelling design and interesting content.
It might not be as glamorous as social media but email marketing remains one of the most effective marketing tools in the online space. We understand the potential of email when it comes to penetration, reach, life-span, engagement, and return on investment (ROI). We use e-mail to drive conversion of transactions including cross-selling, up-selling and retention.
Email marketing is a powerful method of connecting with valuable customers, clients, prospects, and others interested in your business. When creating your email marketing strategy, we consider the audiences being reached, the content that each audience needs and when they need it. We think about whether the content should be packaged into a multi-email campaign, whether any emails should be automated and how your emails fit into your marketing strategy as a whole. The result is an email plan that works with your other marketing initiatives to build a valuable relationship with your audience.
EMAIL MARKETING SERVICES FOR SMALL BUSINESS
It can be daunting to know where to start when searching for the right email marketing service.
Here are a couple of things to consider before signing up for one:
- Cost: How much are you willing to invest in your email marketing service?
- Ease of use: What is the learning curve for the software?
- Functionality and Features: Can the service do what you need it to do?
- Support: How helpful and available is the support team?